Logos with hidden messages can often be seen within the biggest brands
When designing an iconic and recognisable logo, there’s a number of factors to consider. From colour, shape, and size, a whole team of people generally take countless hours to produce a recognisable face for the well-paying brand. It’s our nature to consume and we generally follow the “trustworthy” brands we know and love to buy or food, goods, and services.
These 15 examples of logos with hidden messages highlight the subtlety and determination of brands trying to subliminally convey messages to their ever-gullible consumers, readers, and customers. From FedEx’s hidden arrow to Amazon’s sneaky smile, this collection is sure to impress.